Feature Friday: Ivan Konanykhin

Ivan Konanykhin Statistician   This week for Feature Friday, AYTM is featuring our very own statistician, Ivan Konanykhin. Ivan, born in Moscow, was given a unique opportunity to study in the states during his Senior year of high school; his … Continue reading read more...

30 View, 0 Like, 0 dislike, 1 month ago

Feature Friday: Ivan Konanykhin

Ivan Konanykhin Statistician   This week for Feature Friday, AYTM is featuring our very own statistician, Ivan Konanykhin. Ivan, born in Moscow, was given a unique opportunity to study in the states during his Senior year of high school; his … Continue reading read more...

33 View, 0 Like, 0 dislike, 1 month ago

How Hyundai Found Its Footing on Social Using This AI Influencer Technology

Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand. read more...

53 View, 0 Like, 0 dislike, 1 month ago

How Hyundai Found Its Footing on Social Using This AI Influencer Technology

Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand. read more...

42 View, 0 Like, 0 dislike, 1 month ago

Your Survey May be Overqualified

Depending on your goal or your topic, pre-qualifying your audience may be critical to your survey design. The questions you?re asking should be relevant to your respondents. Otherwise, your data?and insights?will reflect the disconnect. From a practical standpoint, it just … Continue reading read more...

33 View, 0 Like, 0 dislike, 1 month ago

Simplifiers Interview: Jared Cluff, CMO at Blue Apron

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Jared Cluff, CMO at Blue Apron. The post Simplifiers Interview: Jared Cluff, CMO at Blue Apron appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and read more...

32 View, 0 Like, 0 dislike, 1 month ago

Old Navy Wants to Bring Out Your Inner Kid This Holiday Season With a Charming New Campaign

The holidays may be a child's dream, but they're super stressful for a lot of adults. Old Navy is trying to change that by injecting some "YAY" into your holiday with its latest wave of adorable holiday ads released under its cheery "Hi, Fashion," platform. "We launched the 'Hi, Fashion' creative platform back in read more...

37 View, 0 Like, 0 dislike, 1 month ago

Old Navy Wants to Bring Out Your Inner Kid This Holiday Season With a Charming New Campaign

The holidays may be a child's dream, but they're super stressful for a lot of adults. Old Navy is trying to change that by injecting some "YAY" into your holiday with its latest wave of adorable holiday ads released under its cheery "Hi, Fashion," platform. "We launched the 'Hi, Fashion' creative platform back in read more...

41 View, 0 Like, 0 dislike, 1 month ago

Semi Sweet: Tesla Reveals Electric Truck and (Surprise!) New Roadster

With his typical flair for drama, Elon Musk reveals Tesla's Semi 'big rig' truck?and a surprise Roadster reboot The post Semi Sweet: Tesla Reveals Electric Truck and (Surprise!) New Roadster appeared first on read more...

40 View, 0 Like, 0 dislike, 1 month ago

Volvo Orbits the Earth in the Final Chapter of Its Epic, Time-Twisting Trilogy

Volvo's two-year experiment in fractured, "nonlinear" narratives has already taken us from a New England lighthouse to the Arizona desert. Now, its final larger-than-life chapter leaves the Earth's atmosphere behind while encouraging viewers and car buyers to embrace the future ... whatever it might bring. To tell the tale of a female astronaut, her read more...

46 View, 0 Like, 0 dislike, 1 month ago

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