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Starbucks' first earnings report under new CEO, P&G announces sweeping cutbacks, Under Armour "loses its swagger" and more The post Brand News: 10 Things You Need to Know for Friday, April 28 appeared first on read more...

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Starbucks' first earnings report under new CEO, P&G announces sweeping cutbacks, Under Armour "loses its swagger" and more The post Brand News: 10 Things You Need to Know for Friday, April 28 appeared first on read more...

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In an instant-classic partnership, Doritos develops limited edition musical packaging to promote Guardians of the Galaxy Vol. 2 The post Brands Rock It Out For Guardians of the Galaxy Vol. 2 appeared first on read more...

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It?s just not fair. Elon Musk has recently promised to connect human brains to computers, visit the Moon and populate the solar system, and send a self-driving Tesla across America (Uber sees cars flying in a few years). I?m sure there?s a startup somewhere working on time travel. You want to publicize the improved efficiency […] The post The Innovation Communications Challenge appeared first on Jonathan Salem read more...

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To attract the next generation of racing fans, Nascar went to the source. It hired 14-year-old director Amelia Conway to direct a new ad promoting Acceleration Nation, its educational program dedicated to science, technology, engineering and mathematics, or STEM, initiatives. The ad, created with agency 77 Ventures, features whiz kids in lab coats teaching read more...

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Domain name valuation explained by these 6 factors; #1 Way Young Workers Beat Seasoned Workers in Job Search; University of Windsor team has killed 20 varieties of cancer cells using ? Spotify acquires blockchain startup Mediachain to solve music?s attribution; Can Laugh.ly Help Stand-Up Comedy Run More Like The Music Industry? How To Build A Thriving HealthTech Company With Shradha Agarwal; read more...

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Domain name valuation explained by these 6 factors; #1 Way Young Workers Beat Seasoned Workers in Job Search; University of Windsor team has killed 20 varieties of cancer cells using ? Spotify acquires blockchain startup Mediachain to solve music?s attribution; Can Laugh.ly Help Stand-Up Comedy Run More Like The Music Industry? How To Build A Thriving HealthTech Company With Shradha Agarwal; read more...

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For a select number of wanderlust music lovers, Thursday was supposed to be the beginning of an amazing weekend. One filled with performances by Migos and Disclosure, booze and private planes. It was meant to be the first Fyre Festival--an event organized in part by rapper Ja Rule--but sadly for those who dropped thousands read more...

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Tequila has long inspired musicians and undoubtedly added fuel to many a rock 'n' roll show. Now, Fender and Jose Cuervo have teamed up to create a guitar made from the agave plant called the Cuervo x Fender Agave Stratocaster. "The song 'Tequila' was inspired by Jose Cuervo, and a few years ago, we read more...

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A few decades ago, brands were primarily built through compelling television, radio and magazine advertising. More recently, brands have been built through an almost uncountable number of media and channels. However, the real builder of brands today is the brand experience itself. Whether it is Amazon.com's quick, easy and cost-effective way of finding retail goods or the experience of being pampered at a Mandarin Oriental Hotel, it is all about the experience. On the flip side of brand experience are examples such as Chipote Mexican Grill's outbreak of E. coli and, more recently, United read more...

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