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Cryptocurrencies Expected to Cause ?Massive D#isruptions? ? IMF Managing Director; Funds That Can Put Your Investments on a Low-Carbon Diet; Facebook to Take Food Delivery Orders Directly on Its Website; Emerging Market Bonds Are on a Roll. But How High Is the Risk? This Company Is Trying To Disrupt The Braces Industry And Dentists Are Fighting Back; Scientists Find $1.8 Million Worth of Gold read more...

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Knowing how customers make buying decisions (and how they judge the relative value of one #brand over another) is important because it provides insights into the different value-enhancement #strategies marketers can use to enhance the brand’s value and strengthen brand admiration. First, a company can manipulate brand benefits by improving on or adding to one read more...

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Knowing how customers make buying decisions (and how they judge the relative value of one #brand over another) is important because it provides insights into the different value-enhancement #strategies marketers can use to enhance the brand’s value and strengthen brand admiration. First, a company can manipulate brand benefits by improving on or adding to one read more...

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LATAM's ?Director, Marketing USA, Canada & Caribbean on creating an unforgettable customer experience The post LATAM Soars: 5 Questions With Marketing Director Ernesto Echeverry appeared first on read more...

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Point one of five: Increasing adoption of renewable energy in its operations, supply chain and electricity grid The post Target Adopts Five-Point Climate Change Action Plan appeared first on read more...

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Would you spend 30 #days in the Helsinki #airport for the chance to win a trip to ?Magical Lapland?? That?s exactly what Chinese influencer, Ryan Zhu, is competing for this month in TBWA?s aptly named #LifeInHEL campaign. This game show/reality TV/social media event will feature Zhu overcoming daily challenges, competing for rewards and learning about Finnish culture ? all while living in the airport ? with an open ticket home he can use any time. Designed to dramatize the fact that the Helsinki airport has been rated best in the world, parent company Finavia hopes to attract more travelers read more...

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With ArmourBox, the Under Armour brand goes on demand and direct to consumer The post The Under Armour ArmourBox: Subscription Gear Handpicked by an AI appeared first on read more...

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With ArmourBox, the Under Armour brand goes on demand and direct to consumer The post The Under Armour ArmourBox: Subscription Gear Handpicked by an AI appeared first on read more...

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