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Brands wisely investing in #influencer marketing may be stupidly short-sighted when it comes to #measuring the actual value of what they're buying. Unfortunately for marketers, the vast majority of approaches to measuring the value of earned #media and influencer programs are seriously limited by a focus on the post, as opposed to the content. read more...

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Collaboration Strengthens Hyundai Effort to Connect with Fans Through Sport and Culture Hyundai and its new N lineup are taking on the freezing-cold temperatures of Saint Paul, Minnesota in the U.S. for the first of four Red Bull Crashed Ice races. In this global competition, in association with the read more...

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At least, that's the amusing conceit of the meta four-minute #ad. It opens on the actor phoning his agent, feigning indignation at the overwrought monologue he's supposedly been asked to deliver as an intro to the AFC Championship Game. Before long, he's storming down to interrogate the young (and somewhat clueless) director during an read more...

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Innovations to Enhance Guest Experience Globally for Marriott Hotels Kicking off the new read more...

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Audiences watching the Pop cable network or following its social channels will find themselves exposed to a curiously large number of gym #ads this week, but not because fitness brands are suddenly targeting the network's viewers during resolution season. They're faux (and #hilarious) spots created by Pop itself to promote its new competitive aerobics read more...

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Amazon Go opens store of the future, Super Bowl LII, new campaigns and more headlines The post Brand News: 10 Things You Need to Know for Monday January 22 appeared first on read more...

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Amazon's inspiration: "What if we could create a shopping experience with no lines and no checkout?" The post Checkout-Free Amazon Go Store Opens to the Public appeared first on read more...

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Amazon's inspiration: "What if we could create a shopping experience with no lines and no checkout?" The post Checkout-Free Amazon Go Store Opens to the Public appeared first on read more...

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A secret of effective #networking is to #give at least as much as you take. If you only take, you’ll get a reputation for that, and in time people ill avoid you. If you give ? especially #if you give first, without knowing whether or not you’ll receive ? people will be attracted to you. … Read the Rest → The post Networking Is A Little Give and Take appeared first on Personal Branding Blog - Stand Out In Your read more...

16 View, 0 Like, 0 dislike, 11 hours ago